What’s in a Name

Behind "True West"

Where does the name True West come from?

Where does the name True West come from? A question we get all the time. The long answer is that the name came out of so many sources, conversations and ruminations that it’s hard to say exactly how we got to True West. It’s like naming a child. This unimaginably young idea holds all of our collective hopes and dreams, along with expectations about who they will grow up to be and how they will make their mark in the world. How can we know that a name will “fit” until we’ve gotten to know them. The path to True West was a circuitous route. There were so many things to consider when attempting to encapsulate the essence of who we are into a lasting brand: brotherhood, family, a second location, coming home, community, sustainability, beer…and love. We went round and round with different names for months until we found the one that ticked all the boxes.

 

The short answer is that it is the title of a play by the great American playwright Sam Shepard which we love and saw as fitting. Shepard’s play is about Austin and Lee, brothers with polar opposite adult experiences who come together in their Mom’s kitchen, where Austin is working out a screenplay deal. But when Lee comes up with his own big idea, challenges are issued, many drinks are downed, and the siblings find that they might not be so different after all. This dynamic, darkly funny play is a tale of brotherly love and competition, creative producers and stolen toasters where all of the boys learn that they have so much of each other inside them.

 

True West the brewery, much like True West the play is ultimately the story of brotherly love and a desire to create something rooted in family and community. 

In short, True West Brewery is an Acton, Massachusetts family-owned village supported farm to table restaurant and craft brewery. But we strive to be far more. As a Community Supported Brewery (CSB), True West Brewery is a hub for the best of Massachusetts. We are a gathering place to share the skills of culinarians and craft brewers – an intersection of passionate local farmers and Bay Staters. Like our northern brother brewery, 7th Settlement in Dover, NH, True West seeks to collaborate with the brightest of our community.
The Massachusetts-local crossroads that is True West Brewery culminates to a rich sharing of stories. A place of play and celebration. Our food: seasonal and handcrafted – sourced from the finest of the season’s fruits, by our local farmers, growers, fishermen, brewers, distillers and artisans. And our beer: well, it flows a mere 30 feet from our 10 barrel craft brewery to your pint.
We welcome you to share in our rich community of food, drink and brotherhood.